Mobile Penetration Continues to Boom

November 19, 2015

The convergence of media and technology has had a significant impact on our everyday lives. It has unlocked incredible opportunities, transforming the way we communicate, entertain, work, socialize and most importantly, it has had a profound (but beneficial) impact on the way individuals game.

Mobile phones have been rapidly adopted by countries across the globe since the late 1990s; so much so, that by 2003, many countries in Western Europe reached 100% penetration. Since then, mobile phones have further converged with innovative technologies and have transformed from a voice communication device, to a multi-functional item that serves as your music player, Sat Nav, book, computer, camera, calendar, text messenger, phone, game player and so much more. Sales Force found that 85% of respondents said mobile devices were a central part of their everyday life—and 90% of those aged 18-24 agreed. They have become an extension of ourselves and we can all relate to that feeling of panic and loss when our phone isn’t where it should be!

It is no longer new news to hear that mobile is the future of eGaming – in fact, if you are unsure of this, you have a lot of catching up to do. The question on the front of marketer’s minds now is, how consumers are using mobile, and what implications does it hold for the eGaming industry.

Mobile now rules the world

According to data from comScore, 2014 was the year that the number of mobile users over took the number of desktop users in the world. If you’re still prioritising most of your budget and resources towards desktop, or if you want some advice on how best to capitalise on this new balance, get in touch with Think Gaming Global today.

Time is Money

You’ve all heard the time old expression ‘time is money’, but findings from Sales Force’s 2014 mobile behaviour report has illustrated how time literally can mean money. Peaking at lunch time, and again in the late evening, both tablet and mobile usage is heavily reliant on the time of day. Also, the day of the week is shown to have some impact on media usage, with Friday having the least hours of mobile media usage.

Mobile App versus Mobile Web

Data from Nielsen shows that 89% of time spent on mobile media is though mobile apps. In turn, only 11% of time is spent on the mobile web. The last quarter of 2013 shows that both men and women are spending around 30 hours on mobile apps each month. That is a massive 7 hours more than the same time the previous year. Time spent on media through the mobile web however is reducing, with less than 4 hours spent each month. Mobile apps are preferred as they offer a quicker, easier and more seamless experience for the consumer, but it doesn’t mean that apps are a fully proof road to success. Continuous reviews and upgrades are required in order to take full advantage of the continual mobile-technological innovations.

Differences in Demographics

In 2014, Sales Force found quite significant differences between mobile and tablet device usage when the individual was aged 18- 25 years olf, and earned less than £25K per year. This could have serious implications depending on which demographic your business is aimed at. For more information, find the full mobile behaviour report here, or  contact Think Gaming Jersey for support and advice tailored to your egaming needs.

Working Cross Platform is still the key to Success

Although mobile consumption is increasing and all your colleagues are raving about mobile being the future of eGaming, is not a signal to stop, or even dramatically reduce your activities in other media such as tablets or desktops.

For a growing number of consumers, accessing digital content or entertainment from a single device is increasingly unsatisfying. With limitations of screen size, resolution and battery life, individuals are turning to using multiple devices. As they switch between their devices however, they expect a seamless flow of content. Also, consumers are simultaneously using multiple devices, for instance, whilst using a mobile phone – around 25% of consumers are multitasking on another device.

Unlock the key to simultaneous and sequential device usage to stay ahead of the mobile user. Find out more by contacting Think Gaming Jersey today.