What’s hot at ICE Totally Gaming 2018?

In February it’s the 2018 ICE Totally Gaming Event, one of the most internationally inclusive and biggest B2B gaming events in the world. This hotly anticipated event is, as usual, being held at the Excel Centre in Central London. It

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SportPesa pulls Kenyan sponsorship

Significant sponsorship news in Africa has seen SportPesa pull out of its various Kenyan sponsorship deals. This is a big blow for the countries sports industry due to their many sponsorship interests there. Although this is a step not taken

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eSports Sponsorship Continues to Grow

There have been hundreds of new eSports sponsorship agreements secured over the past two years, and most of them have come from the IT/computer industry. More than half of the eSports sponsorships are from the IT/computer space, according to Nielsen

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Second Screen Sports Betting During Euro 2016

The 2016 UEFA European Championship is the 15th tournament of its kind, however, the way in which it’s consumed, and how sports betting wagering takes place has changed vastly since its debut in 1960.

The Global Web Index found that

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Euro 2016: England Sports Betting Update

As England slumped to second place in Group B, the bookmakers will no doubt rejoice as the overwhelming favourites were held to a goalless draw against Slovakia.  


With misfiring favourites, surprise goal-scorers and multiple late goals, Euro 2016

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Social Gaming – The Global Hobby For Everyone

It’s not something only young males do…

Originally, the stereotypical gamer was a young male. Then it all shifted and as social gaming took over, the stereotypical gamer was re-categorised as a middle aged, married female with 2 children.

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Mobile Payment Innovations Leap Ahead

Mobile phones have been rapidly adopted by countries across the globe since the late 1990s; so much so, that by 2003, many countries in Western Europe reached 100% penetration. Since then, mobile phones have further converged with innovative technologies and

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