Delivered carefully through online questionnaires, phone calls or interactive SMS, customer interviews can be a valuable and cost effective source of direct insight.
Professional mystery shopping can be a precise and automated way to ensure high internal standards are being maintained by your management and staff.
Independently executed testing can be essential prior to going live with a new product or service and can deliver fresh ideas for the internal team.
Traditionally carried out as small groups of customers and is conducted to answer a precise brief when qualitative research is required.
Traditional desk research about competitors is a great source of information and can quickly reshape internal ideas to gain business advantage.
Often overlooked, yet protectable, are the digital assets of a business including ideas, copyrights, trademarks, domains and patents.
An important part of the vision is to adopt the right identity, both internal and external. This might include a logo, the full company image or organisational make up.
Badly used language and incorrect media can often give the wrong impression. It can be a valuable exercise to review all forms of corporate messaging.