Think Gaming is based in Lancaster. Our team provide independent gaming consultancy services to online, mobile, social and eGaming companies across the globe.

Busy start to 2020 for Betsson

Despite a disappointing end to 2019, the future looks bright for Betsson after the online casino and sportsbook reached a share purchase agreement with the Gaming Innovation Group (GiG). After a busy start to the year, we take a look …

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Mobile money in Africa

Mobile money has been a huge transformative technology in Africa, particularly in East Africa, where it started ten years ago with the M-PESA project. In 2017, the take up of mobile money increased faster than anywhere else in the world,

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Catena Media targets Germany with Baybets acquisition

Catena Media have continued their efforts to expand in the sports betting sector with the recent acquisition of the German company Baybets. The deal is thought to be worth €26.5m initially and is another signal of intent from the Maltese-based

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Predictions within egaming for 2018

One of the big egaming predictions for 2018 revolves around the football World Cup happening during the summer in Russia. The World Cup is always a massive spectacle and hugely popular with the billions of fans the game has across

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What’s hot at ICE Totally Gaming 2018?

In February it’s the 2018 ICE Totally Gaming Event, one of the most internationally inclusive and biggest B2B gaming events in the world. This hotly anticipated event is, as usual, being held at the Excel Centre in Central London. It

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SportPesa pulls Kenyan sponsorship

Significant sponsorship news in Africa has seen SportPesa pull out of its various Kenyan sponsorship deals. This is a big blow for the countries sports industry due to their many sponsorship interests there. Although this is a step not taken

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GVC agree to buy Ladbrokes Coral in £4bn deal

In the last week of 2017, GVC – which owns Foxy Bingo, Party Poker and CasinoClub, amongst others – agreed to buy its online rival Ladbrokes Coral in a deal worth nearly £4bn.

Previously in 2016 the merger between Ladbrokes

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Mergers and acquisitions in 2017 are a game changer

A merging spree throughout Christmas looks set to change the face of the global gaming industry, with several new gaming giants created, potentially birthing the next set of industry leaders heading into 2018 and beyond. Multi-million dollar deals involving household

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eSports Sponsorship Continues to Grow

There have been hundreds of new eSports sponsorship agreements secured over the past two years, and most of them have come from the IT/computer industry. More than half of the eSports sponsorships are from the IT/computer space, according to Nielsen

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Online gambling proves valuable for UK

In a 10 year period since 2004, the UK gambling and betting industries have more than doubled in both turnover and gross added value (GVA); growing by 132.9% and 153.6%, respectively.

2005 saw the peak period for the number of

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Second Screen Sports Betting During Euro 2016

The 2016 UEFA European Championship is the 15th tournament of its kind, however, the way in which it’s consumed, and how sports betting wagering takes place has changed vastly since its debut in 1960.

The Global Web Index found that

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Euro 2016: England Sports Betting Update

As England slumped to second place in Group B, the bookmakers will no doubt rejoice as the overwhelming favourites were held to a goalless draw against Slovakia.  


With misfiring favourites, surprise goal-scorers and multiple late goals, Euro 2016

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Global eGaming Markets and Regulations

eGaming includes activities such as casino games (roulette, blackjack, slot games), sports betting, bingo, lotteries and other new emerging formats. According to Statistica, the global eGaming market value has increased threefold since 2005, with casino games and sports betting

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eSports Growth Continues at Pace

‍According to the UBM Game Network Report, in 2015, 79% of developers saw a ‘bright and sustainable future’ for the eSports industry. In their most recent (2016) report, this figure has already risen to 88%. Revenue growth is

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Social Gaming – The Global Hobby For Everyone

It’s not something only young males do…

Originally, the stereotypical gamer was a young male. Then it all shifted and as social gaming took over, the stereotypical gamer was re-categorised as a middle aged, married female with 2 children.

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Mobile Payment Innovations Leap Ahead

Mobile phones have been rapidly adopted by countries across the globe since the late 1990s; so much so, that by 2003, many countries in Western Europe reached 100% penetration. Since then, mobile phones have further converged with innovative technologies and

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Mobile Penetration Continues to Boom

The convergence of media and technology has had a significant impact on our everyday lives. It has unlocked incredible opportunities, transforming the way we communicate, entertain, work, socialize and most importantly, it has had a profound (but beneficial) impact on

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Facebook eyes Messenger mobile gaming


Social networking giant Facebook could be set to add mobile gaming to Messenger, potentially opening up a vast new market for mobile gaming.

The firm is reported to be discussing the plans with a string of developers, which would make

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Original TestFlight System Closes


Today, Thursday 26th February 2105, the original TestFlight system acquired by Apple only a year ago is closing down. The super popular testing platform mobile app was first bought by Burstly the makers of an in-app ad management

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Discover ICE Totally Gaming in 2015

ExCel, London 3rd – 5th February 2015

Reputed to be the largest and the most comprehensive trade event in gaming, ICE Totally Gaming is coming to London’s ExCel early next year. Every sector of the Online and Offline Gaming

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Jersey Innovation Fund (JIF)

Launched in November 2013 the Jersey Innovation Fund (JIF) is an important investment vehicle provided by the States of Jersey to deliver growth and diversification in the local economy by supporting investment into original business ideas thus improving Jersey’s

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Bet365 relocate to Gibraltar

In major news announced in late September, one of the world’s leading gambling companies; Bet365 has announced that it is going to relocate its remote gambling operation to Gibraltar. The group employs over 2,000 people and is the largest private

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Twitter launches exciting new mobile app promotion suite

Social networking platform Twitter recently announced the arrival of a new ads product for both marketers and developers to drive app installs and app engagements.

The format is being called Twitter’s “mobile app promotion suite”, Marketing Technologist Shawn Hartley wrote

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Consider Jersey as a Hot Spot for eGaming


Think Gaming is encouraging the industry to consider the lucrative opportunities the Channel Island has to offer as a jurisdiction.

Phil Shaw set up Think Gaming Limited in Jersey in response to the brand new and highly competitive

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Customer service is king and 32Red lead the way

In 2013 a customer service quality audit by Etruvian Consulting rated 32Red top, outperforming 15 of the biggest online gaming and gambling operators, including 888 and Bet365.

It scored the highest for; accessibility (7.6/10), product knowledge (8.4/10), personalisation (8.4/10)

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Zynga Strategy Update

Zynga is one of the largest providers of social games in the world. It was initially founded in 2007 by Mark Pincus and is now run by CEO Don Mattrick. In Q1 2014, Zynga reported;

  • 28 million DAUs (Daily Active
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